Top 5 Beauty Retail Apps on Android in Austria: Q1 2023 Performance

During the first quarter of 2023, the top 5 beauty retail applications on Android in Austria exhibited diverse trends in weekly downloads and active users. Below is a detailed analysis of their performance based on data from Sensor Tower.

Notino: perfumes and cosmetics saw fluctuating weekly downloads, starting with 265 in late December and reaching a peak of 1.6K in the final week of March. Active users increased from 2.4K to 4.7K over the same period, showing a consistent upward trend.

Douglas – Parfüm & Kosmetik had moderate download activity, peaking at 914 downloads in early February and maintaining a range between 329 and 872 throughout the quarter. Active users showed a slight decline from 4K in late December to 3K by the end of March.

flaconi experienced a downward trend in weekly downloads, starting at 625 and dropping to 149 by the end of March. Active users fluctuated but remained above 4.5K, peaking at 6.2K in early February before stabilizing around 5.3K at the quarter's end.

Marionnaud Österreich had a less consistent download pattern, with a notable peak of 493 downloads in late January and a significant drop to zero by the end of March. Unfortunately, active user data for this app was not available.

Vorherige Version Sephora had relatively low download numbers, with weekly downloads fluctuating between 54 and 176. Active user data for this app was also not available.

For more detailed insights and trends, visit Sensor Tower.